Short-term Rentals in Milan: What is the Market Worth? Interview with I-Host

Exclusive interview with the founding partners of I-Host Srl, Reol Fejzaj and Sebastiano Cipriani

Q: Reol and Sebastiano, Milan is one of the most dynamic cities for the short-term rental market. What is your overall vision for this sector?

Reol Fejzaj:
“Milan is a benchmark for short-term rentals not only in Italy but throughout Europe. The city is a mix of cultural tourism, business, and major events like Fashion Week and the Salone del Mobile, attracting millions of visitors each year. This creates a constant demand for flexible housing solutions, making the market extremely lively and full of opportunities for homeowners.”

Sebastiano Cipriani:
“I agree. It is a constantly evolving market. In 2023 alone, the turnover related to short-term rentals in Milan exceeded 473 million euros, with a tourist impact nearing 2 billion euros. The growth has been significant, also thanks to digitalization, which allows effective promotion of properties on global platforms like Airbnb and Booking.com.”

Q: Which neighborhoods are most in demand for short-term rentals in Milan?

Sebastiano Cipriani:
“Central and tourist neighborhoods are at the top of the preferences. Porta Venezia, Duomo, Brera, and the Navigli are the areas with the highest number of bookings. These are areas that combine historical charm and modernity, offering a wide range of services.”

Reol Fejzaj:
“Exactly. I would also add neighborhoods like Isola and Porta Romana, which are experiencing a renaissance. An interesting fact is that these areas represent over 25% of the short-term rental market in Milan. However, we are noticing a gradual increase in demand even in less central but well-connected areas, such as Bicocca and Lambrate.”

Q: What types of properties are most in demand by tourists?

Reol Fejzaj:
“80% of properties intended for short-term rentals in Milan are studios or one-bedroom apartments. This is because most guests are couples, traveling professionals, or small groups of friends. Families, on the other hand, tend to prefer larger apartments, which are still a niche to explore.”

Sebastiano Cipriani:
“I would add that guests look for comfort and convenience. Apartments must be well-furnished, with fast Wi-Fi, equipped kitchens, and attention to detail that makes them feel at home.”

Q: What are the main challenges for those operating in this market?

Sebastiano Cipriani:
“Competition is one of the most complex aspects. For every property intended for short-term rentals, there are about two vacant homes. Differentiating becomes crucial, and to do so, one must offer not only a well-presented home but also impeccable service.”

Reol Fejzaj:
“Another challenge is seasonality. During the spring months or during major events, demand grows exponentially, but there are also low season periods that require targeted strategies to maintain high occupancy.”

Q: What solutions does I-Host offer to help owners manage their properties?

Reol Fejzaj:
“With I-Host, we offer complete management, from apartment marketing to operational management. We optimize rates based on demand, maximizing owners’ earnings. Additionally, we take care of guest management, cleaning, and maintenance, eliminating any concerns for owners.”

Sebastiano Cipriani:
“Our added value is experience and data analysis. We know the short-term rental market in Milan in detail and use advanced tools to monitor the market and adapt strategies. Each property is unique, and our goal is to maximize its value.”

Q: What is the future of short-term rentals in Milan?

Sebastiano Cipriani:
“We see a bright future for this market. Milan continues to grow as an international hub, also thanks to infrastructure projects like the redevelopment of the Porta Romana Rail Yard in view of the 2026 Winter Olympics. This means that the demand for short-term rentals will remain high.”

Reol Fejzaj:
“Absolutely. We believe the sector will become even more competitive, but also more regulated. For this reason, relying on professionals like us at I-Host will become increasingly important to ensure long-term success.”